Celebrity Power Essay - 2156 Words

Introduction Living in the twenty-first century we are exposed to media whether it is television, films, magazines, or tabloids. Celebrities play a huge role in people’s lives by acting as role models for those seeking guidance or advice. Celebrity characteristics and the way we view them have a significant impact on choices we make especially decisions regarding health. Sometimes it isn’t realized that a celebrity actually influenced a choice you’ve made. Although scholars have claimed that celebrities have influenced body image perception, they have neglected to fully appreciate the impacts that celebrities have on issues such as drug use, eating habits and cosmetic appearance. Therefore, scholars must focus on all related health issues†¦show more content†¦During BIRG, fans have a tendency to envision themselves closely connected with teams that win. Fans using the words like â€Å"we won† are evidence of this phenomenon. Most people are also more likely to wear the teams’ apparel after a win. Tendencies to bask in reflected glory help to explain why people develop an imagined association with the athlete or team and shape associated responses like heightened joy after a remarkable win. Conversely, even with losing teams, fans can develop a strong attachment that can induce fans to be loyal although the team is mediocre. The second theory, parasocial interaction, conceptualized by Horton and Wohl, is basically â€Å"an imaginary relationship between a television viewer and the television personality or â€Å"persona†Ã¢â‚¬  (Horton Wohl 1956). W.J. Brown says that, â€Å"Parasocial relationships with celebrities occur through a variety of mediated contexts† (362). For example, an audience can develop parasocial interaction or relationships with sports celebrities through going to sporting events, watching sports on television, viewing commercials that feature athletes and collecting memorabilia. Lastly, identif ication is the third theory that can explain how individuals can become involved with a sports celebrity. In the 25th issue of Public Opinion Quarterly, Kelman describes two means of identification. The first he called classical identification, and defines as, â€Å"attempts to be like or actually be the other person†Show MoreRelatedDo Celebrities Get Special Treatment? Essay1290 Words   |  6 Pagesnothing else but talk about this celebrities, most praise how they dress and how the handle daily routines. It has come to the point that some celebrities seem to have certain immunity. Why does it seem that they can get away with things that an average person will not even dare to do. Are they better than the average American, or is their behavior reasonable. What drives a celebrity to act so irresponsible to themselves and those around them. Many celebrities have been involved in criminal actsRead MoreThe Media Of A Media1385 Words   |  6 Pagesreaders. Many ads throughout the magazine feature celebrities. This ad, in particular, features Ariana Grande. She is an actor and singer. She may appeal better to the readers of the magazine then say, Michael Jordan. It also helps that while being a celebrity she is thought to be very beautiful and talented. The majority of the readers of Allure may find this appealing. They want to be beautiful and talented like her. Just like many celebrities are used to sell products to the consumer, they makeRead MoreStrategic/Operational Planning (Nike) Essay696 Words   |  3 Pagescaters to the environment. This influences Nike’s goals. Nike wants to provide quality and innovative services and products internally and externally(Nike Repository). Another goal of the company is to invest in community-based initiatives that use the power of sport to unleash potential and improve t he lives of youth (Nike Repository). Nike can successfully achieve these goals through different types of planning. To provide high quality service, Nike can create an approach using operational planningRead MoreRhetorical Analysis Of Years Of Living Dangerously 1218 Words   |  5 PagesShowtime uses famous celebrities to star on a climate change documentary; the cable network, uses these celebrities ethos to gain the mainstream attention on a serious matter as climate change is. We can see celebrities such as Harrison Ford and Don Cheadle traveling around the world and U.S respectively to thoroughly understand the real factor that affect the climate and people’s believe in its drastic change. Harrison Ford begins by establish himself more than just a celebrity, but as someone whoRead MoreSpecial Treatment for Celebrities: The Law Should Apply to All993 Words   |  4 PagesEver picked up a newspaper and read about a celebrity drive while being drunk, then they get pulled over are accused of being offensive to the arresting officer and other people. then several weeks later you hear ab out this same person being only charged with a minor offense when you remember it was a DUI (driving under the influence). Why does the law help these celebrities. Being a celebrity exposes them to the public, and many celebrities take advantage of this in many ways. from endorsing sportswearRead MoreThe Rhetoric Of Celebrity Rhetoric1220 Words   |  5 PagesThe rhetoric of celebrity endorsement in the current US political campaign In an age were social media sits at the forefront of global connectivity and communication, the political arena has never had been more exposed the unpredictable nature of public engagement and response. It shouldn’t come as a surprise that the formality and ceremony of traditional political engagement has, to an extent, been abandoned. Throughout the course of the 2016 US presidential election, celebrities have used theirRead MorePaparazzi Policy Speech1511 Words   |  7 PagesBeing a celebrity means putting up with people wanting to take pictures with you and signing your autograph all the time. Everyone understands its in the job description to be followed and stared at. But when does a person taking a harmless picture cross the line into harassment? Yes its sad to think that these people dont get any privacy anymore, but what most of us need to worry about is that it could affect us next. Paparazzi have gotten more wild and out of control over the years and if we dontRead MoreThe Cult of Contemporary Celebrity Essay1367 Words   |  6 PagesCelebrity: (noun) 1. A well known person. 2. Fame, being famous. No doubt every simian tribe of hunter-gatherers had their local celebrities: the woman who gave birth to quintuplets, the boy who swallowed a porcupine and survived, the man who wrestled with a tyrannosaurus and... well, he probably would have died, but celebrity status would have been applied posthumously. nbsp;If, however, the man wrestling with a Tyrannosaurus was a modern Hollywood celebrity, not only would he have livedRead MoreThe Beauty Of Cosmetic Surgery899 Words   |  4 PagesElliott (2011) argued that popular and media culture today are introducing a wholesale shift away from a focus on personalities to celebrity body-parts and their artificial enhancement. The interest of celebrity is gazing at their body-parts, and it links the relationship between celebrity culture and cosmetic surgery. While there is a desire on being alike to the celebrity can achieve beauty, the demand of cosmetic surgery has increased in the society. As not many people could meet the standard ofRead MoreHow are the Majority of Celebrities Inappropriate Role Models for the Youth?1262 Words   |  5 PagesPeople look up to celebrities as role models, the youth especially. The youth believes that if they imitate these cynosures they will become affluent and legendary. Famous people imply that if the y outh act insubordinately they will be successful in life. Celebrities of today are not appropriate role models for this generation. A celebrity is a famous or well-known person, someone who has fame or is renowned (dictionary.com). When people think of a celebrity they think of someone they would see

A Collection of the Best Thanksgiving Quotes

Ah, the cherished holiday of Thanksgiving. There are no gifts to buy ahead of time, except maybe a nice bottle of wine or bouquet of flowers for the hosts on your way to your family celebration. You just gather, eat your favorite dishes that remind you of Grandma, enjoy each others company for the day, and then take leftovers home. Then as you heat them up in the microwave the next day (or in the middle of the night after heading out for doorbuster deals with your besties, also a tradition), you are thankful again. To prep for your celebration or as a reflection on the day and its meaning before shopping season overtakes us all, here are several lists of famous humorous and inspirational sayings about being grateful and humorous quips about this, the tastiest of holidays. As William Shakespeare wrote, Small cheer and great welcome makes a merry feast. On God and Heaven G.A. Johnston Ross If I have enjoyed the hospitality of the Host of this universe, Who daily spreads a table in my sight, surely I cannot do less than acknowledge my dependence. Jeremy Taylor God is pleased with no music from below so much as with the thanksgiving songs of relieved widows and supported orphans; of rejoicing, comforted, and thankful persons. Robert Casper Lintner Thanksgiving is nothing if not a glad and reverent lifting of the heart to God in honor and praise for His goodness. Izaak Walton God has two dwellings; one in heaven, and the other in a meek and thankful heart. John Baillie The very fact that a man is thankful implies someone to be thankful to. Johannes A. Gaertner To speak gratitude is courteous and pleasant, to enact gratitude is generous and noble, but to live gratitude is to touch Heaven. Garrison Keillor Thank you, God, for this good life and forgive us if we do not love it enough. On Gratitude and Giving Thanks Frank A. Clark If a fellow isnt thankful for what hes got, he isnt likely to be thankful for what hes going to get. Konrad von Gesner Best of all is it to preserve everything in a pure, still heart, and let there be for every pulse a  thanksgiving, and for every breath a song. Brother David Steindl-Rast Love wholeheartedly, be surprised,  give thanks  and praise†¦then you will discover the fullness of your life. Estonian Proverb Who does not thank for little will not thank for much. Melody Beattie   Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow. W.J. Cameron   Thanksgiving, after all, is a word of action. Gerald Good If you want to turn your life around, try thankfulness. It will change your life mightily. Eugene Cloutier To know the value of generosity, it is necessary to have suffered from the cold indifference of others. Willie Nelson   When I started counting my blessings, my whole life turned around. William Ward   Feeling gratitude and not expressing it is like wrapping a present and not giving it. Charles E. Jefferson Gratitude is born in hearts that take time to count up past mercies. Donald Curtis   It is impossible to be negative while we are giving thanks. E.J. Conrad One distinguishing mark of an unregenerate man is ingratitude. Henry Clay Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart. Johann Wolfgang von Goethe If we meet someone who owes us thanks, we right away remember that. But how often do we meet someone to whom we owe thanks without remembering that? W.T. Purkiser Not what we say about our blessings, but how we use them, is the true measure of our thanksgiving. Charles Spurgeon Before you go out into the world, wash your face in the clear crystal of praise. Bury each yesterday in the fine linen and spices of thankfulness. Elbert Hubbard I would rather be able to appreciate things I cannot have than to have things I am not able to appreciate. Seneca Nothing is more honorable than a grateful heart. Phillips Brooks Stand up, on this Thanksgiving Day, stand upon your feet. Believe in man. Soberly and with clear eyes, believe in your own time and place. There is not, and there never has been a better time, or a better place to live in. E.P. Powell Thanksgiving Day is a jewel, to set in the hearts of honest men; but be careful that you do not take the day, and leave out the gratitude. Victor Hugo To give thanks in solitude is enough. Thanksgiving has wings and goes where it must go. Your prayer knows much more about it than you do. Frederick Keonig We tend to forget that happiness doesnt come as a result of getting something we dont have, but rather of recognizing and appreciating what we do have. Albert Pine What we do for ourselves dies with us. What we do for others and the world remains and is immortal. Charles Haddon Spurgeon You say, If I had a little more, I should be very satisfied. You make a mistake. If you are not content with what you have, you would not be satisfied if it were doubled. On Food and Humor Margaret Junkin Preston But see, in our open clearings, how golden the melons lie; Enrich them with sweets and spices, and give us the pumpkin pie! Irv Kupcine An optimist is a person who starts a new diet on Thanksgiving Day. Arnold Schwarzenegger I love Thanksgiving turkey...its the only time in Los Angeles that you see natural breasts. Kevin James Thanksgiving, man! Not a good day to be my pants. Erma Bombeck Thanksgiving dinners take 18 hours to prepare. They are consumed in 12 minutes. Half-times take 12 minutes. This is not a coincidence. Rita Rudner My mother is such a lousy cook that  Thanksgiving  at her house is a time of sorrow. Jon Stewart I celebrated Thanksgiving the old-fashioned way. I invited everyone in my neighborhood to my house, we had an enormous feast, and then I killed them and took their land. History Samuel Adams, First Official Thanksgiving Proclamation It is therefore recommended...to set apart Thursday the 18th day of December next, for solemn thanksgiving and praise, that with one heart and one voice the good people may express the grateful feelings of their hearts and consecrate themselves to the service of their divine benefactor. H.U. Westermayer The Pilgrims made seven times more graves than huts. No Americans have been more impoverished than these who, nevertheless, set aside a day of thanksgiving. Alexander Pope Our rural ancestors, with little blest, Patient of  labour  when the end was rest, Indulged the day that housed their annual grain, With feasts, and  offrings, and a thankful strain. Ellen Orleans I have strong doubts that the first Thanksgiving even remotely resembled the history I was told in second grade. But considering that [when it comes to holidays] mainstream Americas traditions tend to be overeating, shopping, or getting drunk, I suppose its a miracle that the concept of giving thanks even surfaces at all.

Compare And Contrasting Famas Articles - 1148 Words

Comparing and contrasting Fama’s articles (1971, 1990), this work will critically assess the development of EMH during the 1970 to 1991 period. Firstly, it provides the reader to a short introduction to the EMH and to comparison the major changes between two articles. Thereafter, the main focus will be concentrated on second article and its critical evaluation of results obtained. The main purpose of the capital market is to provide the investors with accurate signals for resource allocation. It is possible when market security prices do â€Å"fully reflect† available information providing the opportunity to make production-investment decisions. Such markets are also called the â€Å"efficient†. A precondition for this is that information and trading costs equal to 0. Moreover, the joint hypothesis problem is the main obstacle about market efficiency because it must be tested jointly with some asset pricing models. In article of 1971, Fama categorised market efficiency into three main forms. Weak form is based on the historical data of the stock prices. The semi-strong form tests how efficiently prices adapt to the publically available information. The third form is concerned whether any given market participants having monopolistic access to the creation of the stock prices. Final Draft – Return Predictability: In short, the new work rejects the old constant expected returns model that seems to perform well in the early work. It is rejected due to such findings as

First 48 vs. Cold Case Files Free Essays

First 48 vs. Cold Case Files There are many different types of murder shows. I have two that are my favorite shows to watch. We will write a custom essay sample on First 48 vs. Cold Case Files or any similar topic only for you Order Now Both are reality shows, because I lose interest quickly when it is not about things that are really happening. As you know the news never tells you everything about what happens. First 48 is the name of the first one. It focuses on the present murders and the detectives that work the crime scene. It is set in the first forty-eight hours after the crime has been committed. The second show, Cold Case Files is a show that focuses on old murder case, that have went on for years without being solved. They both deal in murders though differently. Both shows have the detectives, and they both give details the news would not release. My most favorite is the First 48 this show follows homicide detectives in real life investigations. The main idea behind naming the show First 48 is, after the first forty eight hours the chances of solving a murder are cut in half. First 48 focuses on the perpetrator of the crime, witnesses, the discovery of the bodies as it happens, and with real footage. With First 48 unfortunately not all the cases get solved by the end of the show. The show goes to the top police departments in the United States, such as Miami, Birmingham, Vegas, and Memphis just to name a few. The detectives show you how the case develops as the hours tick down. At the bottom of the screen the views are notified with a clock counting down. You get to see the arrest and the interrogation of the perpetrator as it happens. They also show the viewer interviews as they happen with the witness, families, and friends of the victim. Most of the crime on First 48 happens in bad neighborhoods, so sometimes the detectives run into obstacles because the witnesses are scared for their life. Occasionally in better neighborhoods witnesses are more willing to help detectives, and the case gets solved quickly. The viewer gets to see the pain, anger and loss from family and friends of the victim as if you were there. It can be hard to watch some of the cases because they are so sad to see such young people lose their lives to gang and drug violence. I remember an episode where there was a little girl that was nine years old and she was a witness to her parent murder. The offender walked into the house, and shot everyone in the house. There were four kids and two adults and the nine year was the only was the only survivor. It was so disturbing at the end to find out that it was her uncle that was the perpetrator. In contrast to First 48, Cold Case Files is about cases that have â€Å"gone coldâ€Å". A case that has gone cold is a case that has been unsolved for years. Cold Case Files also takes you through the investigation process, they do cases from everywhere in the United States. They use new technology and old-fashion police work to find the killers who think the hunt is off, but what they don’t know is that just because a case goes cold that doesn’t mean it is closed. The show takes you step by step to see-through the methods used to catch the murders. They investigate each piece of existing evidence, the witnesses, and all the old leads with modern technology. Cold Case Files also has interviews with the family, police officers, some from when the crime happened, and some from now about what happened then. They have interviews with the new detectives on the case that have solved the cases. It also does reenactments of the crimes, and some may be a little graphic for some people. I watched an episode where was a lady and her boyfriend who were in their back yard getting ready for a vacation. She left her ex-boyfriend because he was an abusive man. As they were gathering their belongings up, her ex snuck up on them and shot them both in the face at close range. Her boyfriend died on the scene, but she survived. Her ex was on the run for thirty years. This episode showed pictures of her face before, immediately after, and thirty years later after his conviction. The cold cases always get solved before the end of the show. The cases range from crimes of passion, murder for money, to serial murders. The narrator helps fill in gaps of information and helps to move the viewer along with the cases, his name is Bill Kurtis. The show was also nominated for prime time Emmy’s in 2004 and 2005. As you can see they are both great show with many similarities and big differences which I will go into detail for you now. First, both shows are about solving murders. Although, each does it in totally different ways, with the First 48 the crimes are murders that have happened in the last few years. Whereas, Cold Case Files, it is totally about cases that have gone cold for several years. They both have homicide detectives that solve and work the cases. Though in First 48 you get to know the detectives personally, with Cold Case Files they do not get personal with their detectives. With Cold Case Files they deal with murders around the United States. They have both been nominated for awards, and have wonderful narrators, such as Bill Kurtis for Cold Case Files. As you can see both First 4and Cold Case Files can easily catch a viewer attention because they are very suspenseful. On First 48 it really sad to me to know there are so many murders that happen from day to day. Whereas, for Cold Case Files it is remarkable how many murders go unsolved. See how long some murderers’ walk around free in our world not having to pay for their crimes, which they have committed. All of the things that are different and alike about First 48 and Cold Case Files are the reason I like them so much. How to cite First 48 vs. Cold Case Files, Papers

Deforestation of columbia Essay Example For Students

Deforestation of columbia Essay I have chosen deforestation of Colombia. Colombias forest account for approximately 49 percent. Colombias forests are the home of 55,000 plant species and 358 mammal species, 15 percent of the worlds primates. Currently, 1,000 plants species and 24 mammals species are threatened with extinction largely because of mass deforestation. Each year, a total of 1. 5 to 2.2 million acres is lost to deforestation. At this rate, Colombias woodlands will be depleted in 40 years. Already one-third of this countrys original forest lands have felled. Colombias Pacific region consists of lush rainforests and contains most of the countrys natural resources. Under Colombias ambitious plans to develop their economy, the area has become targeted for the extraction and exportation of natural resources on the last ten years. The scheme is known as Plan Pacifico. Under the plan, one hundred and sixty thousand hectares are destroyed each year for wood and paper or to make way for agro-industrial production of African palm. There has been a considerable drop in mangrove coverage with the installation of commercial shrimp farms, and massive sedimentation and mercury contamination in rivers has been caused by deforestation and uncontrolled mining. The forests are also inhabited by Colombias ingenious and much of its black population who secure their live hoods through sustainable means. They started to erode the social and economic structures of these communities. They started to abuse drugs and hurt people of the country. Crime, alcoholism and domestic violence has sharply increased in recent years. I think they should not cut the trees on the forest and gave up the Plan Pacifico. I think the people of Colombia should take care of their forest because they own it. .

Operating Systems Essay Example For Students

Operating Systems Essay An operating system is the program that manages all the application programs in a computer system. This also includes managing the input and output devices, and assigning system resources. Operating systems evolved as the solution to the problems that were evident in early computer systems, and coincide with the changing computer systems. Three cycles are clear in the evolution of computers, the mainframe computers, minicomputers and microcomputers, and each of these stages influenced the development of operating systems. Now, advances in software and hardware technologies have resulted in an increased demand for more sophisticated and powerful operating systems, with each new generation able to handle and perform more complex tasks. The folowing report examines the development of operating systems, and how the changing tehcnology shaped the evolution of operating systems. First Generation Computers (1945?1955)In the mid?1940s enormous machines capable of performing numerical calculations were created. The machine consisted of vacuum tubes and plugboards, and programming was done purely in machine code. Programming languages were unheard of during the early part of the period, and each machine was specifically assembled to carry out a particular calculation. These early computers had no need for an operating system and were operated directly from the operators console by a computer programmer, who had immediate knowledge of the computers design. By the early 1950s punched cards were introduced, allowing programs to be written and read directly from the card, instead of using plugboards. Second Generation Computers (1955?1965)In the mid?1950s, the transistor was introduced, creating a more reliable computer. Computers were used primarily for scientific and engineering calculations and were programmed mainly in FORTRAN and assembly language. As computers became more reliable they also became more business orientated, although they were still very large and expensive. Because of the expenditure, the productiveness of the system had to be magnified as to ensure cost effectiveness. Job scheduling and the hiring of computer operators, ensured that the computer was used effectively and crucial time was not wasted. Loading the compliers was a time consuming process as each complier was kept on a magnetic tape, which had to be manually mounted. This became a problem particularly when there were multiple jobs to execute written in different languages (mainly in Assembly or Fortran). Each card and tape had to individually be installed, executed then removed for each program. To combat this problem, the Batch System was developed. This meant that all the jobs were grouped into batches and read by one computer (usually an IBM 1401) then executed one after the other on the mainframe computer (usually an IBM 7094), eliminating the need to swap tapes or cards between programs. The first operating system was designed by General Motors for the IBM 701. It was called Input/Output System, and consisted of a small set of code that provided a common set of procedures to be used to access the input and output devices. It also allowed each program to access the code when finished and accepted and loaded the next program. However, there was a need to improve the sharing of programs, which led to the development of the SOS (Share operating system), in 1959. The SOS provided buffer management and supervision for I/O devices as well as support for programming in assembly language. Around the same time as SOS was being developed, the first operating system to support programming in a high?level language was achieved. FMS (Fortran Monitoring System) incorporated a translator for IBMs FORTRAN language, which was widely used as most programs where written in this language. Third Generation Computers (1965?1980)In the late 1960s IBM created the System/360 which was a series of software compatible computers ranging in different power of performance and price. The machines had the same architecture and instruction set, which allowed programs written for one machine to be executed on another. The operating system required to run on this family of computers has to be able to work on all models, be backwards compatible and be able to run on both small and large systems. The software written to handle these different requirements was OS/360, which consisted of millions of lines of assembly language written by thousands of different programmers. It also contained thousands of bugs,

The Complete Guide to Outsourcing Content Creation

Publishing a consistent stream of rock solid content isn’t easy. Consistently coming up with great content ideas is hard enough, but then you actually have to write the post. That’s where outsourcing content creation comes in. And it’s an option that is becoming increasingly popular for marketing teams. But outsourcing your content writing doesn’t mean you’re off the hook entirely. It’s just a whole lot easier. To help, we put together this guide, which will help you navigate the entire process from hiring, to onboarding, to managing a team of freelance writers. Let’s jump in. Ch. 1 The benefits of outsourcing content creation Ch. 2 Hiring: Tips for hiring your next freelance writer Ch. 3 Onboarding: Setting freelancers up for success Ch. 4 How to manage and motivate freelance writers Free Actionable Bonus: Looking to outsource your content writing? Get the complete guide to finding, vetting, and hiring freelance writers Why Do Companies Outsource Content Creation? There are a number of advantages to working with external content writers, whether it’s through a content writing service or with writers directly. 1. Free Up Time Your time is precious. And the content creation process can take a lot of that time. In addition to writing, it involves research, fact-checking, creating a strong title, formatting correctly, optimizing for search engines, grammar checking, and editing for inconsistencies and readability, to name a few. Hiring a writers can take some of the time pressure off yourself and your employees while you retain full editorial control. You’ll get the content you need, as well as time to develop strategies to ensure it connects with your target audience and is effective at growing your business. 2. Save Money According to HubSpot, companies using inbound marketing generally experience a 61 percent lower cost per lead than those using traditional methods. Most businesses have a limited content marketing budget and hiring in-house writers can be expensive when you consider hiring costs, annual salary, benefits, paid leave, and equipment. According to the Society for Human Resource Management, the average cost of hiring an in-house writer is $7,221 per month. Outsourcing blog and content writing is more cost effective, as you can hire on an as-need basis at a fraction of the cost. 3. Leverage Industry Experts According to a study by Provoke Insights, 42 percent of companies said they don’t have the expertise to use content marketing effectively. That’s because industry expertise and writing skills are two different things. Working with freelance writers allows you to hire industry experts when create technical or thought-leadership pieces. So much knowledge. 4. Deliver Different Content Types By tapping into the expertise of various writers, you can develop content that spans a range of topics and content formats. A good content marketing service will have writers that specialize in certain industries or are experienced in writing specific content formats such as white papers or SEO content. Experimenting with different types of content helps you discover what your customers prefer so you can sharpen up your content marketing strategy and maximize your ROI. 5. Meet Deadlines For external writers, your content is their priority. By not being in your office, they won’t be pulled off their content duties to work on other tasks. And, any good freelancer will always make sure to meet a deadline. Since you’ll no longer have the responsibility of creating content, you can ensure your content actually gets published on time. Don’t let this be you. Hire professional writers. 6. Scale Your Content Producing quality content is time-consuming. If you’re like most businesses, you can’t afford to neglect other work to devote hours to content marketing. Delegating the content creation to a professional writer doesn’t mean you lose control; it just gives you more time to concentrate on other important business matters. Outsourcing writing also means you can hire multiple writers at the same time with varied experience and expertise. Recommended reading: Scaling Content Creation: How to Scale the Quantity and Quality of Your Content 7. Retain Consistency Keeping consistent quality and tone of your content can be tough. Outsourcing content marketing means you can work with writers who understand writing best practices and adhere to strict quality guidelines. 8. Communicate Effectively Professional writers know how to avoid hype and write in a more conversational tone. This kind of writing is more entertaining and taps into the emotions of readers. It gets to the heart of the message so that readers can quickly find the information they’re looking for. Good writers can also look at your products and services from an outsider’s perspective. They can turn business jargon into compelling copy that builds your credibility and increases trust in your business. 9. Increase Conversions First impressions count. According to the Nielson Norman Group, the average web user leaves a web page after less than 20 seconds. Professional writers can write persuasive copy that gets your message across quickly and clearly, which ultimately improves your conversion rates. Elevate Your Content Marketing Having an effective content marketing strategy is one of the best ways to stand out in today’s crowded online marketplace. But creating the quality content needed to support that strategy entirely in-house isn’t easy. As many successful brands have discovered, it makes sense to leverage the expertise of professional freelance writers to help you meet content demand, and ensure you’re publishing well-written, engaging content. Hiring Tips For When You Outsource Content Writing Content marketing is one of the most effective forms of digital marketing, but it involves a lot of work. Who has the time to write daily blog posts, update their website, create social media posts andrun a business? Recommended reading: The Step-by-Step Guide to Finding, Vetting, and Hiring Freelance Writers What to Look For in Freelance Writers If you decide that hiring a freelance writer is the way forward, here are seven key things to consider before choosing someone for your next project: 1. Experience Don’t be afraid to test a candidate’s knowledge. Ask them how much experience they have in writing the kind of content you need. Give them a set of questions to answer to see if they understand what you’re after. Are they familiar with common industry terms and current trends? 2. Previous Work Some writers will already have a sample of their work for you to look at. If they don’t, you can ask for a brief sample. They may charge for this service, but it can be worthwhile because you’ll get an idea of their ability and writing style. 3. Readability An effective piece of content needs to flow well and capture the attention of your audience. When you first look at a piece of content, is it easy to read? Does the writer communicate clearly? If you struggle to read it, your audience will too. 4. Versatility You need to make sure your content writer understands your brand’s tone of voice. Can they write content that suits your style and speaks the language of your target audience? 5. Prices How much does the writer typically charge for their writing? It may be tempting to accept work from the â€Å"cheapest† writer, but consider the quality of their writing first. While there are many writers that charge a higher fee for their work, this is often reflected in the quality of the final product. When it comes to web content, quality is more important than quantity. 6. Reliability While hiring a freelancer for content helps to keep costs low, you still need writers that are reliable. How long does it take a writer to respond to your questions? How much care have they taken to read your original message? When and how they reply can tell you a lot about their professionalism and reliability. 7. Turnaround If you’re publishing content regularly, you need a writer that can deliver content on time. Obviously, you should give each writer sufficient notice for each project, but you can still ask potential candidates how fast they can turn around content. This will help you avoid future delays in your content schedule. Here are some questions you can use to evaluate writers Onboarding: Setting Freelancers Up for Success The next step is onboarding. While this may seem like a relatively simple step, doing it poorly will create headaches for everyone so it’s worth spending a bit of time to get right. To ensure that your content team is onboarded effectively, you need to familiarize writers with your company, products, services, and business goals. There are various ways to achieve this: Provide each writer with a short manual that clarifies your business, it’s goals, its core values, and its target audience. Give each writera short style guide, outlining industry terms, formatting rules, and headline guidelines. Provide ongoing feedback on every assignment to build each writer’s knowledge. Show your writers company reviews, testimonials, and case studies that explain how your business solves customer problems. By making your needs and expectations clear from the outset, you can avoid long cycles of content revisions in the future. You should also provide a creative brief for each assignment. Some things to include in a creative brief: A working title A summary of the purpose of the content Any calls-to-action that need to be included Links to supporting research, if you have any Keywords you would like included, if applicable A recommended word count A deadline Freelancers often have creative ideas and unique skills that you can tap into. Use their experience to help with developing content ideas. This will give writers more confidence and make them feel a part of your team. Freelancers often have creative ideas and unique skills that you can tap into. Use their experience to help with developing content ideas. This will give writers more confidence and make them feel a part of your team. Click To Tweet You could also share content statistics with your writers. Did a blog post boost website traffic? How many times was an article shared on social media? Stats like these give a boost to any writer. Tips for Managing a Team of Freelance Writers As the importance of publishing well-written content continues to grow, more and more companies are opting to hire freelance writers to help them meet demand and produce high-quality content. But just because you’re working with freelance writers, doesn’t mean you’re completely off the hook. In order to get the best work out of a team of freelance writers, they need to be managed effectively. Effective management means not only being clear about the project details and your expectations, but also includes the people-side of the relationship. How to Manage and Motivate a Team of Freelance Writers†¦ Effectively managing and motivating your team includes selecting the right writers, setting up a feedback mechanism, and ensuring writers are invested in creating successful content. Here are 7 tips to help you manage your freelance team and keep them motivated. 1. Build a Flexible Writing Team To build an effective content marketing team, select a few writers that have different skill sets. While you don’t have to work with all of them at once, it’s smart to have a relationship with multiple writers that specialize in different topics and content types.This mean if you lose a writer or one doesn’t work out, you have some writers to fall back on. 2. Provide a Content Strategy Template From the outset, give all your writers a clear set of guidelines and expectations regarding content production and communication. Some info you should be sure to include: Company information. Content goals and target audience information. Brand style guide. Typical content topics. Content form, including word counts, formatting, tone, SEO rules, and publication platforms. Deadline rules, including how and when writers should submit content. When equipped with a complete template and style guide, writers don’t have to ask as many questions and are more likely to produce on-brand content. 3. Make Writers Feel More Invested in Your Projects The best way to build lasting relationships with writers is to make them feel a part of your team. They may be freelancers, but they’re still want to feel valued for their work. There are various ways to make writers feel more invested in your projects: Share content performance metrics and company news. Hold a webinar QA session. Help them develop new skills by letting them tackle new topics. Regularly ask for feedback. Give regular praise for good work. 4. Offer Ongoing Support If you think a writer did a great job, tell them. If you have any criticisms, balance it out with something positive. And let writers know you’re always there if they need any advice. To create a more supportive environment: Don’t set unrealistic deadlines. Allow writers to show some creativity. Provide preliminary research for each project. Don’t micro-manage every project. Don’t overload writers with work. Let writers know the best times to communicate with you. 5. Provide Rewards for Great Work Occasional rewards will boost motivation and encourage good work. It doesn’t have to be monetary. For example, acknowledge writers in company publications, offer extra writing opportunities, or give them a mention on social media. 6. Pay a Fair Price Paying writers an hourly rate often leads to problems further down the line. First, the writer isn’t motivated enough to finish a project. Second, it’s difficult to know beforehand precisely how long a project will take. This can lead to crossed lines and blurred boundaries. Instead, it’s a good idea to negotiate a per-article or per-word fee. While there is a lot of variety in terms of pricing, you should expect to pay about $0.10-0.50 per word for a high-quality article, depending on the subject matter, the type of content, and the writer’s skill and experience. For writers that do extensive research, conduct interviews, or take on in-depth projects like white papers, expect to pay more. 7. Refine the Process Managing a team of freelance writers isn’t just about creating a content schedule and making sure writers stick to deadlines; it’s about building lasting working relationships and helping your writers put out their best work. As with any relationship, consistency is key to getting the most out of people: Paying them fairly and on time. Giving them plenty of notice for new projects. Not overloading writers Being open to feedback and suggestions. If you stick to these guidelines, you’ll attract high-quality freelancers, build a more scalable, efficient content creation process, and be able to meet content demand for years to come. More than Just a Boss The most successful managers are able to get the most out of the talent they hire. It isn’t just about controlling a team; it’s about being a good communicator, collaborator, coach, and motivator. It’s also about trusting your writers to deliver great content without interfering too much. Managing a team of writers can be challenging, but if you remember these essential tips, you can nurture a productive writing team that you can depend on for years to come.